Every family has a favourite child
Welcome to Ginnabelle’s– where the socks are missing, the bed’s been claimed, and the dog is absolutely the main character
Tailored for tails
Thoughtful design, everyday joy. We bring together some of the most thoughtful dog brands— those who care about good design, honest craft, and the kind of wag-worthy joy that makes every home a little warmer
The Tail End
Your dog's bed and why it matters
Your dog’s bed plays a bigger role than you might think. We explore why dog beds matter and how the right one supports better rest and a sense of belonging.
Considered
Every product is hand-picked with the same care you would give your child— because to us, dogs are family
Canine First
Form follows function, and function follows the dog. We prioritise the comfort, fit, and wellbeing of dogs
Only the Best
We simplify the search for exceptional pet goods by bringing the best of South Africa’s dog brands to one place
Real Connection
We are more than a store— we’re a trusted companion on your dog-parent journey, offering real advice and community
